Mahindra launches blue SUV TUV300

Designed in-house and built on an all-new platform, the design of the TUV300 is inspired by a battle tank which gives it a tough, bold & stylish character. It inherits Mahindra’s legendary tough and rugged DNA while its authentic “true-blue” SUV stance establishes its extraordinary road presence.

Available at Mahindra dealerships across India from today, the TUV300 price starts at Rs. 6.90 lac (ex showroom Pune*) for the T4 variant.

The TUV300 boasts of uncompromising bold SUV style with a 7-seater (5+2) configuration.

Speaking at the launch, Anand Mahindra, Chairman, Mahindra Group, said, “The launch of the TUV300 is of special significance to the Mahindra Group as it represents our ‘Rise’ philosophy in action. Our development team used alternative thinking to deliver a vehicle with a high level of technology and performance at an unbeatable price. The TUV300 embodies Mahindra’s ’Tough and Rugged’ DNA which makes me confident that it will be a brand creator in its segment and find favour both in India and globally”.

Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd said, “The launch of all new TUV300 is a proud moment in the automotive journey for Mahindra. Conceptualized and developed at Mahindra Research Valley (MRV) Chennai, the TUV300 is a clear manifestation of our participation in the ‘Make in India’ mission. As the market leader of SUVs in India, it has always been our endeavor to lead the way and create a compelling value proposition in an otherwise crowded segment. I am confident that similar to its predecessors, the TUV300 too will create a mark for itself and emerge as a strong brand from the house of Mahindra”.

Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd., while speaking at the launch in Chakan said, “The TUV300 bears testimony to Mahindra’s capability of indigenously designing and developing a world-class and aspirational ‘true-blue’ SUV. In fact, its bold and masculine design and its powerful road presence comes with an assurance of high standards of safety and world-class quality. I am confident that the TUV300 will further cement our leadership position in the SUV segment.”