October 15, 2026 11:05 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Aamir Khan’s nephew Imran Khan asked to leave India by Oct 28 after joining anti-CEC protest | ‘Their crime? Demanding justice’: Rahul Gandhi slams 4 AM detention of Ankita Bhandari’s parents | ‘Bangladesh showed us the way’: Neha Bora’s remarks spark BJP attack on Rahul Gandhi | Chingrighata flyover skid scare: Bikes fall, anti-skid blocks installed overnight as Bengal Minister Agnimitra Paul faces criticism | Meerut blue drum murder case: Muskaan, her lover get death sentence | 'Rise up, young patriots!': American singer Mary Millben alleges CJP gets US funding, urges peaceful protests | 'Won't go unchallenged': Muhammad Yunus heckling in New York triggers legal action warning | flydubai cockpit attack probe widens: Two Maldivian pilots detained in UAE over links to Omani co-pilot | Netflix scores big FIFA deal: All 104 World Cup 2030 matches to stream live in Spain, Andorra | Jantar Mantar crackdown: CJP's Saurav Das, Ashutosh Ranka sent to jail for 5 days

Hyundai salutes mothers for saying ‘No To Underage Driving’

| | May 13, 2017, at 10:05 pm
Hyderabad, May 13 (IBNS): Hyundai Motor India Limited, the country’s second largest automobile maker and the largest exporter, on Saturday released a unique social digital campaign celebrating the upcoming ‘Mother’s Day’. The film #ToughLove salutes all the mothers for saying ‘No To Underage Driving’.

On the release of the Mother’s Day film, Puneet Anand, Sr.GM & Group Head- Marketing said, “Hyundai has always been an advocate of Safe and Responsible driving. Our long term Road Safety CSR campaigns #BeTheBetterGuy under the aegis of Safe Move have strongly focused on Behavioral Change among masses. The ‘Underage Driving’ is a serious issue in the society with extreme consequences. Mothers play a crucial role in encouraging responsible behavior and inculcating the right values in children. To celebrate and Salute the spirit of their courage for being a tough mother, we dedicate this inspiring #ToughLove film to all the Mothers on this Mother’s Day.”

The #ToughLove film depicts teenagers venting their restlessness for driving and riding automobiles. The film features the teenagers angst towards their mothers while - Riding as pillion, sitting in a car, school bus, local train as they feel their mothers are too tough on them. All these reactions conclude with a responsible smile of the

Watch the Video on : https://www.youtube.com/watch?v=VXAD7TQzb4I

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.