Free-Tree's Tonic Water introduced in India

Making its foray into the Indian Market, this is the first venture of the company in the subcontinent and it has made headline for bring Indian Tonic Water back to India.

 

The event was hosted by  British High Commissioner James Bevan in honour of British Deputy Prime Minister Nick Clegg's visit to India.  

 

The event was attended by Tim Warrillowm (co-founder & Director Fever Tree) and Anuj Kushwah (Managing Director Kaama Impex Pvt. Ltd) who is the importer & distributor for the Fever-Tree Brand in India. 

 

Served in 7 of the top 10 restaurants in the world, Fever Tree claims to be one of the most premium and iconic brand coming out of UK. India is the 50th export market for Fever-Tree. Fever-Tree was recently named Tonic of choice in an independent survey of the world’s leading bars and restaurants

 

Anuj Kushwah, Managing Director of Kaama Impex Pvt Ltd said: "Every decision we take at Kaama is keeping in mind the consumers needs and experiences, hence the choice of bringing Fever Tree to India. Fever-Tree is an iconic brand and we are proud to  launch in India."

 

 

This August, Fever-Tree, the premium natural drink mixer company, will launch their Indian Tonic Water in India, the home of Gin & Tonic and the brand’s 50th export market. The British company, which sees 70% of sales come from export, is looking to continue its dramatic rise and commitment to bringing consumers the perfect gin and tonic wherever they are in world.

 

Fever-Tree will travel as part of a UKTI delegation led by Deputy Prime Minister Nick Clegg across India. As part of the government policy to boost British export and David Cameron’s commitment to increase trade to £1trn by 2020, the trade envoy will hold events in Delhi, Mumbai and Bangalore from 25th -28th August.

 

Tim Warrillow commented: “We are delighted to bring premium quality, full flavoured Indian Tonic Water back to the birthplace of the gin and tonic. In 1820, the Malaria-plagued British Army in India inadvertently created the cocktail by mixing their regular dose of quinine with sugar, water and local fruits and of course their daily ration of gin. We have been championing the gin and tonic boom across Europe over the past years and will now, almost two hundred years later, return an all-natural premium tonic water back to its spiritual home.”

 

Charles Rolls said: ‘India is now one of the five largest gin markets in the world and will provide us with a long-term platform for growth. Traditionally a whisky market, white spirits have grown in the region in recent years and we hope to capitalise on the popularity of Western drinking habits in bars, restaurants and hotels.”

 

 

 

Since its launch, Fever-Tree has collected a vast number of awards, including the Queen’s Award for Enterprise, Exporter of the Year at The Grocer Gold Awards, and the Ernst & Young Entrepreneur of the Year for London and the South. For the third year, Fever-Tree was earmarked by The Fast Track 100 as the fastest growing non-alcoholic drinks company in the UK and included in the highly respected list.