Etihad Airways ropes in Katrina Kaif as its new brand ambassador

Katrina's association with the airline will be unveiled through a series of videos to be showcased across Etihad and Katrina’s social channels.

Commenting on her new collaboration, Katrina says, "The airline's commitment to excellence and its dedication to bringing people together resonate with my own values.

"I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey."

Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, shares, "Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities.

"With her remarkable journey and global recognition, we're not only showcasing Etihad's offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India."

As the brand ambassador for Etihad, which now serves eight Indian cities, Katrina will be featured in a series of campaign videos that will highlight the airline's "commitment to unparalleled comfort, flawless service, and seamless global connectivity".

The first video from the collaboration to be unveiled features Katrina on board Etihad’s newest A350 aircraft, offering a cinematic journey filled with emotions akin to a Bollywood film – featuring drama, love, and delightful surprises.

The video also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the very essence of Etihad's unwavering commitment to excellence.