Banking
Axis Bank unveils game-changing salary program for start-up employees — massive savings, big perks and exclusive benefits revealed!
Kolkata/IBNS: Axis Bank on Tuesday strengthened its push into India’s fast-growing start-up ecosystem with the launch of a Curated Corporate Salary Program designed exclusively for employees of funded start-ups and digital businesses under its New Economy Group (NEG).
The announcement was made at the Bank’s flagship Start-Up Social event in Bengaluru, which brought together leading founders, investors and industry enablers to celebrate innovation and collaboration within India’s new-age economy.
Axis Bank said the new salary program offers a comprehensive suite of financial, lifestyle and wellness benefits including a zero-balance savings account, extensive insurance coverage, exclusive credit card privileges, and personalised loan options. Aimed particularly at India’s Gen Z and Gen Alpha workforce, the program also provides added value across health check-ups, fitness, travel, education and entertainment.
A standout feature is the ‘Switch to Save’ option, which the bank says can help employees save between ₹46,000 and ₹2.4 lakh annually, depending on the account variant — a move expected to significantly boost the financial wellness of salary account holders.
Vijay Mulbagal, Group Executive – Wholesale Banking Coverage, Corporate Salary, Sustainability & CSR at Axis Bank, said India’s start-up landscape represents ambition and global-scale opportunity.
“We have been privileged to bank over 65% of India’s unicorns. This new salary program is designed to empower the people driving India’s digital economy, with benefits spanning insurance, credit cards, loans and lifestyle privileges,” he said.
Sanjiv Bhatia, President & Head – New Economy and Multinationals Coverage, added that the program aligns with the evolving needs of highly skilled tech talent.
“It complements our Start-Up Card, working capital solutions, capital markets products, connected banking APIs and Burgundy Private for founders — ensuring Axis remains a partner across every milestone of a company’s journey,” he said.
Axis Bank said the initiative reinforces its commitment to being the preferred banking partner for start-ups from early growth stages to IPO.
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