Audi Weekender delights customers in Kolkata
The event gave an opportunity to customers and enthusiasts of Audi to spend their weekend experiencing the power and dynamics of the brand with four rings.
The multi-city Audi Weekender drive program offered drives to Audi customers and enthusiasts for a duration of two and a half hours.
“Audi Weekender drive in Kolkata has been an invaluable experience for us as it gave us an opportunity to showcase the prowess of Audi range to our most important stakeholders - our customers. The initiative has helped us in building a positive emotional connect with them,” said Joe King, Head, Audi India.
The participating customers and enthusiasts were divided into groups to drive one segment of cars - SUVs, sedans or sports cars.
Customers driving Audi SUVs got a chance to drive on specially made off-road track specifically created to test the hardcore off-road capabilities of Audi.
A professional and motivated team of instructors helped the customers experience the power and dynamism of the brand with the four rings. The fans also get an opportunity to get photographed with the Audi range of vehicles available at the venue.
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