Amway India forays into refreshing drinks market with the launch of Nutrilite Fruit Drink mix
This is the first time that Amway India has extended Nutrilite’ s brand name in the refreshing drinks market in India.
The Nutrilite Fruit Drink Mix in Lemon Lime flavor has 5 fruit concentrates – Acerola, Pineapple, Guava, Cashew fruit and Passion.
The drink has no added preservatives, no artificial colors & no artificial flavors and is sweetened with Fructose.
The Nutrilite Fruit Drink provides 8 vitamins including Vitamin B which helps support production of energy at cellular level and Vitamin C which is a known anti-oxidant. The Nutrilite Fruit Drink Mix, priced at Rs. 490/- (inclusive of all taxes), comes in an attractive box of 10 stick packs of 20 g each.
Ajay Khanna, Category Head - Wellness, Amway India, said, “Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand*. It has also established in India as a leading brand in the vitamins and dietary supplement category. The launch of Nutrilite Fruit Mix drink will help us connect the Nutrilite brand to an even larger base of consumers in a product format that is tasty, fun and enjoyable.”
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