Bhutan: Villagers earning their livelihood by cultivating endangered medicinal herb Chirata

They were encouraged to cultivate the plant following demand from the popular French luxury fashion house Chanel. The company uses it as one of the ingredients in a face oil known for its rejuvenating properties, reports The Bhutan Live.

Dorji Drakpa from Lauri chiwog grows chirata with other vegetables on over 50 decimals of land. He expects to produce about 100 kilograms of chirata this season.

Dorji says it is difficult to harvest chirata from the wild as it has become scanty.

“There are many differences between wild and home-grown chirata. The production is more while cultivating it whereas it is difficult to get even a kilogram from the forest. At home, three plants can produce one kilogram.”

Last year Dorji earned about Nu 20,000. If the plant grows well he is expecting to make about Nu 70,000 this time.

“If we can work and cultivate more, it is profitable. Last year, I cultivated less as I have to do other work in the village and that is why I could earn only Nu 20,000. If I focus only on chirata then I think I can earn Nu 50,000 to 60,000,” said Dorji Drakpa.

The villagers started cultivating chirata at home in 2015 on a trial basis after the herb became scanty in the wild.

“We sow the chirata seeds in the garden and transplant them. Cultivating chirate is better. Collecting from the forest is difficult. Last year I earned about Nu 70,000 by selling chirata,” Tendi Zangmo, a resident, told the news portal.

“We have to work hard, the plant becomes ready for harvest only after three years. Cultivating chirata is profitable as we don’t do other agricultural work. So, cultivating chirata is our only source of income,” said Tenzin Wangchuk.

“It is profitable so long as we work hard. By cultivating chirata, we can improve our living standards,” said Tshedon.

A kilogram of the cultivated chirata fetches Nu 750 whereas the price drops to Nu 200 for the herb collected from the wild.