January 13, 2026 11:30 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
10-minute delivery dead! Govt crackdown forces Blinkit, Swiggy and Zomato to backtrack after gig workers revolt | US tariff threats put India-Iran trade at risk – Chabahar Port becomes the high-stakes battleground! | Sensex slides 250 points as defence stocks bleed, Zomato parent Eternal soars | Markets rally big after US envoy calls India White House’s ‘most important ally’ | Kite diplomacy in Ahmedabad: Modi, German Chancellor share rare moment | ‘No ally more important than India’: US envoy sparks stock market rally | ED moves Supreme Court seeking CBI FIR against Mamata Banerjee over I-PAC raid chaos | Youngest ever! Owen Cooper wins Golden Globe as Adolescence dominates awards night | Timothée Chalamet beats DiCaprio, Clooney to win Golden Globe for Marty Supreme | Golden Globes 2026: DiCaprio’s film, Netflix series steal the show
Bengal tourism

Mamata Banerjee asks Dev to become brand ambassador for Bengal tourism as Shah Rukh Khan is 'busy'

| @indiablooms | Mar 16, 2023, at 03:02 am

Kolkata/IBNS: West Bengal Chief Minister Mamata Banerjee Wednesday asked actor-MP  Deepak Adhikari, popularly known as Dev, to become the brand ambassador for the state as superstar Shah Rukh Khan, the incumbent post holder, is 'busy'.

During a meeting of the Industrial Promotional Board (IPB) meeting at the state secretariat Nabanna, Banerjee requested Dev to take up the responsibility.

"Why don't we make Dev the brand ambassador of Bengal's tourism? We have Shah Rukh Khan as the ambassador but he is very busy. So I would request Dev to take up the responsibility," said Banerjee leaving the Tollywood actor seemingly surprised.

"Let (film director) Goutam Ghose prepare a video (on tourism) and Dev and others will promote it," she added.

In response, Dev is seen nodding to the proposal with a smile on his face.

At present, Babul Supriyo heads the state's tourism ministry. Notably, Bengal last month bagged the International Travel Award 2023 from the Pacific Area Travel Writers Association (PATWA), where it was adjudged the 'Best Destination for Culture' in Berlin.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.