December 14, 2025 04:06 pm (IST)
Follow us:
Make Swacch Bharat a mass movement: PM
New Delhi, Sept 11 (IBNS): Prime Minister Narendra Modi chaired a high-level meeting on Mission Swacch Bharat on Thursday.
He called for making Swacch Bharat a mass movement, and linking it to economic activity.
Mission Swacch Bharat will be launched on Oct 2, with Gandhiji as the inspiration, to create a Clean India of Gandhiji's dreams by the Mahatma's 150th birth anniversary in 2019.
The Prime Minister said all Government departments will actively participate in this mission. Government offices upto Panchayat level shall be involved in a cleanliness drive that shall be conducted from Sept 25th, till Diwali.
"If the people of India clean their homes in due course around Diwali every year, why can this attitude not be extended to overall cleanliness and Swacch Bharat," the Prime Minister asked, calling for a change in governance attitude towards hygiene and sanitation.
He said the pursuit of cleanliness can be an economic activity, contributing to GDP growth, reduction in healthcare costs, and a source of employment.
Linking cleanliness to tourism and global interest in India, the Prime Minister said world-class levels of hygiene and cleanliness are required in India's top fifty tourist destinations, to bring about a paradigm shift in India's global perception.
The Prime Minister reiterated his vision of solid waste management and waste water management through the PPP model in 500 towns and cities across India.
The meeting was attended by Union Ministers Arun Jaitley, Venkaiah Naidu and Nitin Gadkari. Principal Secretary to the Prime Minister, Cabinet Secretary and other senior Government officials were present.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
More trouble for Messi event organiser: Promoter Satadru Dutta sent to 14-day police custody after Kolkata Stadium chaos
Sun, Dec 14 2025
Deadly Goa club fire: Owners’ moves after blaze raise red flags
Sun, Dec 14 2025
BJP scripts history in Kerala capital, ends Left’s 45-year grip on Thiruvananthapuram Corporation
Sat, Dec 13 2025
From doorstep to disturbing: Grammy winner Ricky Kej suspects food delivery man of theft
Sat, Dec 13 2025
Big diplomacy move: India, Austria review entire bilateral agenda
Sat, Dec 13 2025