August 22, 2026 10:37 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Rahul Gandhi stages dharna at Delhi police station over CJP protest crackdown, targets Amit Shah | CJP school tour turns chaotic in Jaipur: Cars vandalised, stones pelted as Ashutosh Ranka alleges BJP ‘goons’ attack | Vande Mataram row: Kangana Ranaut slams Sharmila Tagore, says ‘come out of Hindu-Muslim mindset’ | Jadavpur erupts again: ABVP-SFI clash, police barricades shattered as fresh tension grips area | Ex-Congress MP and 1984 anti-Sikh riots convict Sajjan Kumar dies while serving life sentence | India hits back at Pakistan: Structures outside High Commission demolished in Delhi | ‘Don’t daydream about my bedroom’: Kangana Ranaut fires back at Ramdev over ‘Gen Z’ row | Jadavpur University erupts at midnight: ABVP-Left student groups clash over meeting, BJP-CPI(M) leaders trade barbs | Vijay govt calls for action to stop students, youth from joining CJP, Left protests | Kolkata hotel fire kills 9: Bengal Minister Agnimitra Paul targets ex-TMC govt, CESC over licences

India celebrates 'Akshaya Tritiya' today

| | May 02, 2014, at 03:05 pm
New Delhi, May 2 (IBNS): Hindus and Jains across India on Friday are celebrating the occasion of ‘Akshaya Tritiya' , which is not only considered auspicious to start a new venture but also to purchase gold jewellery.
However, investment experts have advised not to indulge too much into buying gold items this year. 
 
"Since Akshaya Tritiya is an auspicious occasion, people can consider making some gold purchases. (But) I won't recommend investing in gold at the moment," Priti Gupta, executive director, commodities and currencies, Anand Rathi Financial Services told Economic Times. 
 
‘Akshaya Tritiya' falls on the third Tithi (Lunar day) of Bright Half (Shukla Paksha) of the pan-Indian month of Vaishakh.
 
The word "Akshaya" means the never diminishing in Sanskrit and the day is believed to bring good luck and success.
 
As per Hindus, this day is ruled by god Vishnu, the preserver-god in the Hindu Trinity. It is also traditionally celebrated as the birthday of the Hindu sage Parashurama, the sixth Avatar (incarnation) of Lord Vishnu.
 
According to Hindu mythology, on this day the Treta Yuga began and the river Ganges, the most sacred river of India, descended to the earth from the heaven.
 
It is believed that if one does charity on this day he will be blessed.
 
The day is considered auspicious for starting new ventures. The legend is that any venture initiated on the auspicious day of ‘Akshaya Tritiya’ continues to grow and bring prosperity. 
 
‘Akshaya Tritiya’ is considered to be an auspicious time to buy jewellery and keeping this in mind, various companies introduces special packages on different items for the buyers.
 
Several jewellers offer discounts in making charges of gold ornaments on this day not leaving behind in launching new collections.
 
Diamond brand from De Beers group of companies, Forevermark,  recently launched a new range of Cornerstones collection to celebrate the auspicious occasion of Akshaya Tritiya. 
 
The new Cornerstones collection includes pendants, rings, earrings and bracelets, all set in white gold.
 
Jewellery brand Senco Gold Jewellers recently launched the platinum jewellery range to mark the occasion of Akshaya Tritiya.
 
The platinum jewellery range for this festive season includes elegantly crafted chain and pendants and earrings and a charismatic range of bracelets and chains for men. 
 
Jewellery brand Tanishq has announced exciting offers on the auspicious occasion of Akshaya Tritiya.
 
Rejoicing the spirit of gold, Tanishq  is offering a free gold coin on every purchase of minimum 10 gms of gold jewellery.
 
Moreover, customers can avail upto 20 percent off on purchase of single diamond jewellery like diamond bangles, matching diamond neckwear and earring sets worth Rs 2 lacs and above too. 
 

 

#Akshaya Tritiya

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Images
In Images: PM Modi’s 80th Independence Day address, grand celebrations at Red Fort
In Images: PM Modi’s 80th Independence Day address, grand celebrations at Red Fort Aug 15, 2026, at 03:42 pm
In Images: Kolkata’s Red Road comes alive with Independence Day parade, tableaux and drills
In Images: Kolkata’s Red Road comes alive with Independence Day parade, tableaux and drills Aug 15, 2026, at 02:23 pm
In Images: Suvendu Adhikari pays tribute to Khudiram Bose in Keshpur
In Images: Suvendu Adhikari pays tribute to Khudiram Bose in Keshpur Aug 11, 2026, at 11:47 pm
Related Videos
ABVP-Left student groups clash at Jadavpur University in Kolkata Aug 20, 2026, at 11:09 am
Massive fire broke out at plastic factory in Siliguri. No casualties reported. Aug 19, 2026, at 03:47 pm
Terrifying fire at a Tarapith hotel in the early hours Aug 19, 2026, at 03:45 pm