November 13, 2026 06:55 am (IST)

Make this your homepage

Environment

Owaisi, Chandrashekhar Azad join hands to challenge BJP in 2027 UP elections | Bihar shocker: Gang-rape survivor thrown off building roof in fresh attack | J&K horror: Two missing SPOs found dead with bullet wounds in Kishtwar | Two missing SPOs found dead with bullet wounds in J&K's Kishtwar | Owaisi, Chandrashekhar Azad join hands to challenge BJP in 2027 UP polls | At least 3 CRPF personnel injured as terrorists open fire on security forces in Jammu and Kashmir's Kulgam | Hijack threat on Air India flight sparks security alert at Kolkata airport before take-off | TMC Canning Paschim MLA Paresh Ram Das arrested at Kolkata airport in rape, extortion cases | Megaspeed breaks silence on Nvidia CEO Jensen Huang row, denies illegal China chip transfers | Nvidia CEO Jensen Huang admits extramarital affair amid shocking Chinese spy allegation

Roca launches #NOWALKING4WATER Campaign, creates experience of village road on World Water Day

India Blooms News Service | | Mar 24, 2016, at 12:05 am

Gurgaon, Mar 23 (IBNS): On the occasion of 24th World Water Day, the 'We Are Water Foundation', an initiative of Roca launched a global awareness action-#NOWALKING4WATER.

Supporting the global campaign, Roca brought #NOWALKING4WATER campaign to India that highlighted the importance of water for both-urban and rural India.

As part of the campaign, a two days awareness drive was organized in the heart of the city- DLF Cyber Hub, Gurgaon that concluded on Wednesday.

Through this initiative, Roca sensitized masses about the life challenges of villagers for collecting water to meet their daily necessities and collectively pledged along with participants for #NOWALKING4WATER.

On this occasion, Roca announced donation of a ‘Well’ to Garimakullapali B. village (District: Mamilapalli), Andhra Pradesh that will make water accessible to more than 190 families.

During the two days activity, the brand organized an interesting and engaging simulation exercise for urban populace.

Roca promoted the activation through mass media inviting participation. The activity involved participants carrying heavy pot filled with water across a broken bridge, thereby passing the experience of the villagers’ life and efforts that are put into for fetching water.

This experiential engagement led to 321 participants pledging #NOWALKING4WATER to support the cause on completing the walk and further appreciate the precious water availability in the city.

Commenting on the initiative, Pau Abelló Pellicer, MD, Roca Bathroom Products Pvt Ltd. said, “Right to access clean water is every human’s right. Supporting ‘We Are Water Foundation’ global campaign #NOWALKING4WATER, we have endeavored to throw light on the importance of water in India too. We are thrilled with the response we received from urban participants in India. At Roca, we pledged for #NOWALKING4WATER and donating a ‘Well’ in Andhra Pradesh is a first step in this direction.”

#Roca # World Water Day # #NOWALKING4WATER Campaign # village road

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.

India
International

Related Images

In Images: Indian Coast Guard air-drops food, water to cyclone-hit communities in Odisha Oct 31, 2026, at 02:24 pm

CMRI Hospital celebrates Patients' Experience Week with Walkathon Oct 09, 2025, at 06:21 pm

Kolkata: BITM hosts an interactive session with students to observe Shubhanshu Shukla's return to Earth Jul 16, 2025, at 07:45 pm