Kashmir
Young entrepreneur from Jammu and Kashmir winning hearts with her Raghba The Desire Store venture
Srinagar: A young entrepreneur from Nowpora Tral is promoting the rich cultural heritage of Kashmir through her venture known as 'Raghba The Desire Store'.
Nimra Zahoor started her venture in 2022 and within a small span she has gained popularity with her collection of Kashmiri products.
Her collection includes 11 exotic spice-infused kehwa teas and traditional garments like Kashmiri shawls and kurtis.
Nimra, an alumnus of the Islamic University of Science and Technology (IUST), completed her B.Tech in 2019. Driven by her passion for Kashmiri culture and a desire to share it with the world, she embarked on this entrepreneurial journey, reports ANI.
With the assistance of two dedicated helpers, she initially started the venture from her home before moving operations to a factory located in the Khanmooh area of Srinagar district.
The young business woman expressed her thrill over her initiative and told ANI: "I am thrilled to see the positive response we have received not only from Kashmir but also from other states in India.”
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