"Whirlpool Haute Kitchen" opens built-in experience centre in Jaipur

This is the first built-in store in India by Whirlpool.

"It brings the best of European styling and functionality offering a complete range of Built-in products from Built-in Hobs, Built-in Hoods, Built-in Coffee Machine, Built-in Oven, Built-In Microwave Oven, Built-in Refrigerator, Built-in Water Purifier, Built-in Steam Oven and Built-in Dishwasher," read an official statement.

At the store launch, Rajiv Kapur, Vice President – New Business & Consumer Interface, Whirlpool of India said, “With Whirlpool range of Built-in kitchen appliances available in India and its growing demand, it was imperative for us to have a stand-alone store where the homemakers can come and have an experience of the whole range in its full glory and functional form. I am hopeful that with Whirlpool range of Built-in kitchen appliances, the homemakers can now transform their kitchens into modern marvels.”

Speaking on the occasion, Shantanu Das Gupta, Vice President – Corporate Affairs & Strategy, Whirlpool of India said, “Kitchens are becoming an important part of the home and consumers want a modern kitchen with latest gadgets. Whirlpool’s Built In appliances satisfies this need like no other brand. Indeed, our Built in range exemplifies our brand promise of “Designed to Delight” as they are crafted to meet the highest expectations of performance and aesthetics.  Manufactured in Europe, this range is as international and contemporary as it can get. We see huge opportunity in this business and plan to double it every 3 years.”