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Voltas introduces its 2016 range of cooling products

India Blooms News Service | | Mar 16, 2016, at 12:29 am

#Voltas # 2016 range # cooling products

New Delhi /Kolkata, Mar 15 (IBNS): Voltas Limited, India's premier room air conditioner brand from the house of Tatas, reinstated its leadership position by introducing the new 'Voltas All Star ACs', on Tuesday.

"The “Voltas All Star AC” range carries the core value proposition of “Run 2 ACs at the cost of 1 AC ” This is based on its unique ‘Steady Cool’ compressor which runs on a ‘two stage inverter’ technology," a company statement said.

Commenting on the “All Star ACs” launch, Pradeep Bakshi, President & Chief Operating Officer, UPBG & M&CED, Voltas Limited, said: “Voltas has the highest brand equity in cooling and comfort appliances, and leads the market in ACs. Consumers have developed a preference for energy efficient ACs (like Inverter ACs) which are now the fastest growing category in the AC industry."

"With the launch of our unique Voltas 'All Star AC' range, we aim to better our value proposition for our consumers by leveraging our unique 'steady cool compressor' which leads to uniform cooling & hence gives more savings to consumers. This new range of ACs showcases our capability to convert consumer insights into real-time technologically superior products,” said he.

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