Tata Value Homes launches e-commerce platform for home buying
The new platform will enable buyers across the world to book homes in 3 easy steps: “Select Location – Review Details – Book online for just Rs 30,000” under the inaugural offer of One Price One Nation. The offer starts from Oct 15 at 10:00 am.
Under this offer customers will be able to buy a particular unit at a flat price across Ahmedabad, Bengaluru, Mumbai, Pune and Chennai. All 1 BHK’s will be priced at 29.9 lakhs, 2 BHK’s at 39.9 lakhs, 2 BHK large at 49.9 lakhs and 3 BHKs at 59.9 lakhs.
Launching the New Platform, Brotin Banerjee, MD & CEO of Tata Housing said, “Evolution of Indian consumer over the years to embrace the E-commerce platforms has opened up the market for consumers across the globe. With the increasing internet penetration, the new platform builds on the vision of being the largest provider of homes”.
He further added “We have invested in the research and technology which ensures transactional safety, quality and transparency. With this launch we have simplified the platform which makes purchasing homes accessible to Indians, across the world”
Tata Value Homes has witnessed a rising appetite for online sales from tier II markets, which has jumped from 11% in December-January 2013 to 30% in January-October 2014.
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