Tata Housing partners Amazon India for 'The World's Biggest Home Bonanza'
The partnership will allow customers the unique opportunity to purchase a ready-to-move-in luxury apartment in 4 cities across the country.
Through this collaboration, the world’s most desirable homes and India’s biggest online store are teaming up together to announce a home offer like never before.
"On www.amazon.in/tatahousing, Customers can purchase a Tata Housing apartment at specially selected properties across India, namely Prive (Lonavala), Aquila Heights (Bengaluru), Amantra (Kalyan - Mumbai), Eden Court (Kolkata) and Primanti and Raisina Residency (Gurgaon). In addition to this, customers get an opportunity to purchase furnishings and home improvement products upto Rs. 27 lacs, choosing from 4 crore products across 30 categories, truly making it a home bonanza," read a statement issued by the company.
Commenting on this association, Brotin Banerjee, MD & CE O, Tata Housing said, “We are delighted and honored to be the first developer in India to partner with Amazon to sale real estate residence. Sharing similar values with Amazon, Tata Housing prides itself in creating timely, innovative and diverse offerings. Moreover, through this association, we are excited to create an end-to-end value proposition for our customers, as they book a Tata Housing apartment with a click of a button and transform it into a home with products from Amazon.in.”
“We are thrilled that Tata Housing chose to partner with us in India to make this offer available to our customers across the country. As the digital economy grows in India, customer buying habits are changing too and we continually look for opportunities to transform the way India buys and the way India sells. This is a perfect example of that effort. With this partnership, Tata Housing and Amazon have combined the excitement of buying a new home with the trust and convenience of booking it online,” said Samir Kumar, Vice President, Category Management, Amazon.in.
Commenting on the rise of online home buying, Banerjee added, “There is a $43 billion market opportunity here with an ever-evolving consumer behavior and shrinking geographical barriers. Riding on factors such as sheer convenience, quickness in purchase, increasing transparency in the sector , the ability to be flexible, online home buying has evolved the manner in which consumers buy homes. For internet-ready property buyers, online search queries are now advancing from preliminary to more detailed with the requirement to understand location benefits, amenities and construction quality of the property they are buying. Today, a certain segment of the population is comfortable purchasing even luxury projects online and this trend is only set to grow in the coming years."
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