Pidilite launches Fevikwik Gel for controlled application
It is a specialised product that helps in instant repair of a damaged article thereby transforming it into a brand new item.
Fevikwik gel is a thicker, non drip formulation of Fevikwik.
It gives consumers complete control over the application process.
The formulation allows them to use it in situations which need very precise application.
"Considering its thick consistency, it can be used on a variety of surfaces like wood, leather, cardboard, rubber, metal, ceramics and plastics," the release read.
The gel comes in a handy tube with nozzle that makes it easy to use multiple times and has a shelf life of nine months.
Vishal Malhan, Vice President, Consumer Product-Maintenance, Pidilite Ltd, said, “Since its inception, Fevikwik has established itself as a ‘one drop instant adhesive’ in the market. With the launch of Fevikwik Gel in Chandigarh, we want to build on this standing and further position Fevikwik as an instant adhesive that offers good usage experience on multiple surfaces. We believe that this new proposition will be widely accepted as an extension of Fevikwik.”
The launch will take place in a phased manner. Initially the product will be available in leading metros and towns across hardware, grocery and auto spare outlets.
It will be available in packs of 1gm, 3gm and 20gm for Rs. 10, Rs.25 and Rs. 70 respectively.
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