Piaggio Group’s Aprilia brand to enter the Indian scooter market with SR 150
The company will introduce the Aprilia SR 150 in India in August 2016.
The scooter segment in India is one of the largest in the world, with nearly five million units sold in 2015 and has seen a growth of 20% in the first half of 2016 compared to the same period last year.
Keeping in mind the Aprilia brand heritage, the SR 150 combines the feel of a sports bike with the ease of a scooter, making it a crossover vehicle from the brand. It has been designed and engineered in Italy and will be manufactured at Piaggio’s India plant in Baramati, Maharashtra. It will be sold at an introductory price of Rs 65,000.
“After the success of the Ape and the positioning of the Vespa in the premium segment of the Indian market, we are further strengthening our offering in the subcontinent with the entry of Aprilia’s SR 150 scooter,” said Piaggio Group Chairman and CEO, Roberto Colaninno.
“This vehicle is an excellent expression of the Noale manufacturer’s sport expertise and offers technology and style superior to those of its direct competitors in the segment,” Roberto Colaninno said.
Adding to this, Stefano Pelle, Managing Director and CEO, Piaggio Vehicles Private Limited (PVPL), said, “We have received a favorable response to all our launches in the country and with the launch of the Aprilia SR 150, we aim to increase our footprint across the geo. The design aesthetics of the SR 150 reflect the sporty character of the Aprilia brand with a light weight engine which creates a new category in India’s the scooter segment”.
The Aprilia SR 150 will be characterized by large 14 "wheels with five spokes that are similar to the Aprilia racing bikes which are seen on the Moto GP championship circuits.
It will have a single cylinder 150cc, 4-stroke engine. The sporting spirit of the Aprilia has been formed at the highest levels of various competitions and has witnesses 54 world titles. With the Aprilia SR 150, Piaggio will reach out to the urban youth who are not only dynamic but also embrace international culture and are upwardly mobile.
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