NSE launches nationwide awareness campaign

The program is expected to cover 12 cities in the first phase. Apart from spreading knowledge about financial instruments the program is also expected to improve the financial well-being of people through knowledge driven investments.

U K Sinha, Chairman SEBI flagged off the event at NSE. While speaking on the occasion he said, “Such initiative can reach out to millions of people across the country."

 

He has also welcomed the EPFO investment in Indian stock market and said that other pension funds might also come in due course.


Participating in the program, Chitra Ramkrishna, MD & CEO, NSE said, “As part of NSE LIFE (Learning Initiatives for Financial Empowerment), our tie ups spread to 5 state boards, the CBSE board and 17 universities etc across India. Nivesh India is another step in that direction. We wish to cover multiple language platforms and wider geographies.” She further said that such initiatives help to resolve lot of doubts and questions that an ordinary person has about capital markets."

M K Anand, MD & CEO, Times Network, said, “Media can play a critical role in bringing more people in the regulated market.” ET NOW is the media partner for the program. At present around 2% of the population are registered in the regulated exchange traded market. Growth of this market will minimize chances of people losing money to unauthorized mechanisms. As per SEBI, during the last 2 years 2025 cases were registered under section 11B of SEBI Act related to unauthorized money collection. In 2014-15, the number of such cases registered was 670." 

The Nivesh India initiative is expected to cover various issues like managing ones wealth, dealing with saving and financial planning. This will also talk about various financial instruments, returns comparison of investing in different assets, among others. Each such outreach camp will be supported by on-ground promotion, newspaper inserts and pre-event promotion on television. These promos will play out at high frequency before every camp.