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Netflix launched in India

| | Jan 07, 2016, at 01:46 pm
New Delhi, Jan 7 (IBNS): Video streaming company Netflix has officially entered the Indian market.

Netflix India tweeted: "Namaste India. We are now live, bringing you the best of entertainment, your favourite TV shows and Movies. #NetflixEverywhere #NetflixIndia."

Netflix Inc. is an American multinational provider of on-demand Internet streaming media available to viewers in all of North and South America, Australia, New Zealand, Japan, and parts of Europe and of flat rate DVD-by-mail in the United States, where mailed DVDs and Blu-ray are sent via Permit Reply Mail.

The company was established in 1997 and is headquartered in Los Gatos, California.

Welcoming the move, Siddhartha Roy, CEO, Hungama said, “Within a short span of five months, Hungama Play has seen aggressive growth in consumption of video, driven on the back of the largest movie library of over 7500 titles on offer. This has led us to recently add our catalog of over 15,000 music videos to the existing movies offering on Hungama Play. Till recently video streaming services were pegged back due to the inadequate data infrastructure in India. With telcos rolling out 4G services Pan-India, 2016 will be a year for growth of video consumption."

"The incredible growth of smartphones in India has made the market big enough for multiple video streaming services to thrive simultaneously. We are glad that global players like Netflix are keen on entering the Indian market, since this will contribute in raising awareness about the streaming services as well as grow the market as a whole,” Roy said.

 

Image: Wikimedia Commons

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