MV Agusta Enters India with the Kinetic Group
The company unveiled its first range of superbikes − the F4, F3 and Brutale 1090 −which will now be available at its first ‘Motoroyale’ dealership in Pune. The company will operate as MV Agusta India Pvt. Ltd.
Commenting on the launch, Ajinkya Firodia, Managing Director of MV Agusta India Pvt. Ltd., said, “We are excited to partner with an illustrious brand like MV Agusta to bring their iconic bikes into the country. For any biking enthusiast, MV Agusta motorcycles are the stuff dreams are made of, as they offer an unparalleled blend of power, performance and handling. The iconic styling and peerless riding dynamics of these machines underline MV Agusta's tagline of Passion Precisely Crafted.”
“We will be marketing these superbikes through our exclusive ‘Motoroyale’ showrooms. It is a new chain of superbike showrooms, which will make some of the best bikes in the world accessible to motorcycle enthusiasts in India,” he added.
Judah Immanuel Sangaran, FarEast Country Manager, MV Agusta Motor S.p.A, said, “This is the perfect time for us to enter India, as we are witnessing a surge in demand for premium motorcycles. We offer biking aficionados best-in-class superbikes that boast exquisite designs by the renowned Massimo Tamburini as well as superior cutting-edge technology. MV Agusta motorcycles guarantee a riding experience that’s second to none.”
Following Pune, Motoroyale dealerships will soon be inaugurated in Ahmedabad, Bangalore, Chennai, Delhi and Mumbai. Motoroyale showrooms will focus on sales, service, spares and after sales support for MV Agusta customers in India. MV Agusta India Pvt. Ltd. has the exclusive distribution rights for all MV Agusta motorcycles in India, Bangladesh and Sri Lanka.
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