Mobile internet is the primary source of info for youth : Tata Docomo
He said, "This study reveals the declining of traditional information platforms as primary information sources."
Tata Docomo made an online survey of more than 1000 youths (aged between 18-25 years) across India from October to December last year.
Asked about the connection problems in Tata Docomo mobile network, Praveen Gupta said: “In any service category, be it telecom or banking, service failure or, part-service failure is part of the business. However, as and when we get such complaints on digital platform(s), we try to resolve them as soon as possible. We are doing the root-cause analysis to fix the problems and making sure that we always deliver consistent and great customer experience."
Gupta said that the Mobile Millennial Decoded report reflected their company's commitment to remaining close to this key consumer segment.
"Millennial consumers represent a key demographic for Tata Docomo, they continue to pioneer new ways of accessing and using information and devices and as an operator we are constantly learning from them in many respects," he concluded.
(Reporting by Deepayan Sinha, Images by Sounak Choudhury/IBNS)
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