Mercedes-Benz strengthens its SUV portfolio, launches GLA 220 d 4MATIC ‘Activity Edition’

The company introduced the much awaited 4MATIC four-wheel drivetrain in the GLA for the first time in the Indian market.

The launch of the GLA 220 d 4MATIC ‘Activity Edition’ is  Mercedes-Benz India’s sixth SUV launch and the ninth for 2016.

Mercedes-Benz India now debuts the much awaited 4MATIC drive train in the GLA 220d ‘Activity Edition’.

Owing to the growing penchant of luxury SUVs in India, the GLA 220 d 4MATIC’s market introduction will help Mercedes-Benz to further its SUV sales.

The luxury SUV was launched by Roland Folger, Managing Director & CEO Mercedes-Benz India.

Commenting on the occasion, Roland Folger, Managing Director and CEO, Mercedes Benz India said: “Mercedes-Benz’s SUV portfolio witnessed a strong demand since its introduction and grew over 100% in the last couple of years. The GLA was a key addition to our SUV portfolio as it not only generated volumes for us, but also opened the SUV segment to a much younger customer base. We have sold over 3500 units of the GLA since its market introduction and with the launch of the GLA 220 d 4MATIC Activity Edition; we expect the volumes to scale even further and add more value to the consumer.

"The GLA 220 d will now be available with the 4MATIC and off-road package as standard;which will ensure our discerning customers can make the best of every ground with this fully-capable SUV.We are confident that the GLA 220 d 4MATIC Activity Edition will continue Mercedes-Benz’s dominance in the luxury SUV segment in India,” added Folger.