Mercedes-Benz introduces exclusive 'designo' platform in India

The finest example representing Mercedes-Benz’s philosophy of sensuous clarity - the S 500 Coupé; the breathtaking and irresistible - AMG S 63 Coupé and the timeless work of handcraftsmanship, the AMG G 63 ‘Crazy Colour’ Edition, were launched for the Indian market by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “We are launching in India the ‘designo’ platform  which epitomizes individualization and will offer our discerning customers innumerable customization options to choose from, ranging from exclusive paint finishes, high quality interior appointments and trims. We have seen an increasing demand for exclusivity and customization from our customers and the launch of the ‘designo’ range will further reinforce Mercedes-Benz’s customer focused approach, transforming customer delight to the next level. With the ‘designo’ platform, we are enabling the customers to add special value to their cars and create a new trend of customization in the luxury car industry. We have seen the Indian luxury car customers are increasingly seeking higher levels of customization and Mercedes-Benz with its latest product portfolio and the new ‘designo’ platform will have a clear edge in catering to these diverse customer requirements.”

“It is never before that Mercedes-Benz has launched three exclusive luxury cars in a day. These three supremely exclusive cars live up to our claim of ‘Best or Nothing’ in the most detailed and compelling fashion. The S 500 Coupé, the AMG S 63 Coupé and the AMG G 63 ‘Crazy Colour’ Edition, presents the most exciting model range ever and truly epitomizes modern luxury, modern aesthetics, advanced technology, exclusive appointments and supreme sportiness. With the launch of these cars we once again strongly reiterate our unmatched prowess in product offering in the top end league of the luxury car segment in India.”