Mercedes-Benz captures to launch first ever Indian TVC

Attributed as an important first for Mercedes-Benz, the ‘Ah My God’ communication campaign will lead to the introduction of the CLA 45AMG in India.

 

“The highlight of this campaign is Mercedes-Benz India’s first ever India specific TVC. The campaign is conceptualized and produced by Mercedes-Benz’s digital agency, CreativeLand Asia,” the company said in a statement.

 

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, said: “Driving Performance is the brand pledge of our performance brand- AMG and we at Mercedes-Benz are all set to redefine performance motoring in India with the launch of the CLA 45 AMG. This compact performance sedan is the latest AMG in India and its immense potential excites us tremendously. The success of our New Generation Cars in India only gives us more reason to believe that, the CLA 45 AMG will fascinate our young customer groups.”

 

“ With this launch, Mercedes-Benz will be pioneering the ‘Compact Performance Sedan’ segment in India, similar to the introduction of ‘Compact Luxury’ in India. As the CLA 45 AMG will reach out to a whole new young customer group, we are launching the ‘Ah My God’ campaign which includes the first-ever India specific TV Commercial. The excitement and buzz already generated in the digital space even before the car’s India launch, is a testimony of the inherent strength of brand AMG and the bright prospect of the CLA 45 AMG,” Kern said.

 

Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, commented, “Ah My God’ is a simple yet self-explanatory expression we have used to deliver the power of the CLA 45 AMG. We are excited to be part of the first ever TV commercial of Mercedes-Benz produced in India”.