Maruti Suzuki launches Grand Vitara

Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country.

Featuring NEXA’s signature design language– Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an industry redefining fuelefficiency powered by its revolutionary Hybrid Powertrains.

Speaking on the global unveil, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “Maruti Suzuki has led the market with its slew of new product launches across segments, catering to the diverse needs of the new-age Indian customer. With the global unveiling of the Grand Vitara, we bring an SUV which embodies the best of Suzuki design, technology and performance. Packed with the Suzuki ALLGRIP legendary off-roading prowess as well as a strong & aggressive design, it inherits the pure SUV DNA of the iconic brand, Vitara. Moreover, with the introduction of the revolutionary Intelligent Electric Hybrid system, the Grand Vitara paves the way for a cleaner, greener, sustainable and carbon-neutral world. We are confident that Grand Vitara will set a new benchmark for SUV lovers in the country and redefine Joy of Mobility for our customers.”

While talking about the expectations from the Grand Vitara, Shashank Srivastava, Senior Executive Director (Sales & Marketing), Maruti Suzuki India Limited, said, “The SUV segment has grown tremendously in the past 4 years as customers have shown a strong inclination towards an assertive design, dominant road presence and new-age technology. With our diverse product range, Maruti Suzuki has been a leader in the UV segment continuously for the last five years. As a market leader, we have consistently disrupted every segment with our offerings. And today, celebrating NEXA’s 7th anniversary, we are delighted to present a much-awaited premium and revolutionary SUV."