Kenstar ropes in Shah Rukh Khan to promote its new product range

The company would be launching a slew of new products in the near future.

As a first step towards this, Kenstar on Tuesday launched Oxy Fryer, which would be exclusively available on Flipkart.com.

Oxy Fryer enables Oil Free Frying, while keeping the food healthy and tasty.  Kenstar aims to sell 1 lakh units of Oxy Fryer in the first phase of the launch.

Arun Pal, COO – Small Home Appliances, Kenstar said, "We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking.  Understanding this requirement we have launched Oxy Fryer, which not only ensure Oil Free Frying, but is also safe and convenient to use.  It is tested that food when cooked in Oxy Fryer is healthier as compared to the traditional method of frying.” He further added, “We are also proud to announce our association with Shah Rukh Khan to promote Oxy Fryer. Like him, the Oxy Fryer is versatile and exemplifies star like characteristics.”

Speaking about his association with Kenstar, Shah Rukh Khan said, “Kenstar has a tremendous heritage and goodwill across the country and offers consumers’ international quality products. It is an honor to be associated with brand Kenstar.”

Talking about this exclusive launch, Kalyan Krishnamurthy, SVP - Retail, Flipkart says, “We are happy that Kenstar partnered with us to introduce their new range. At Flipkart our aim is to provide our customers with the widest range of quality products. Healthy living is something we all aspire to and we are expecting a great response to this product."

The Oxy Fryer will be priced at INR 7990 and can be purchased exclusively from Flipkart.