JWT announces new company Mirum

Former Digitaria Chief Executive Officer Dan Khabie will take the helm as Mirum Global and North America CEO. In this role, Khabie will have oversight of Mirum’s overall growth strategy, including P&L responsibility, managing key client relationships and aligning resources to service clients globally. 

 

He will report to J. Walter Thompson Company’s Global CEO, Gustavo Martinez, and be based between the West Coast and the East Coast.

 

Mirum is a new company created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. 

 

Mirum’s principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations.

 

“The launch of Mirum is an integral part of our strategy to continue building on J. Walter Thompson Company’s many assets and capabilities in order to drive business transformation,” stated Martinez. “Mirum is poised to deliver both the technology and creative solutions that global brands demand.”

 

“Dan’s natural entrepreneurial instincts and passion will foster Mirum's startup mentality as he drives growth forward across our global network,” said Stefano Zunino, Head of Digital Worldwide, J. Walter Thompson, and Chairman of Mirum.

 

Mirum’s capabilities are organized around Strategy & Consulting services, Creative & Content, User Experience & Platforms, Analytics & Insight and Product Development & Mobile.  Additionally, Mirum has deep vertical service offerings in Digital Retail, Behavioral Media and Financial Services.

 

Current clients include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda, Microsoft, Nokia, Petco, Singapore Tourism Board, TD Bank, Walmart and XL, among others.

 

“I am extremely honored to have been given this exciting yet humbling role in leading some of the most talented thinkers and makers in the world,” said Khabie. “Over the last year we have worked hard as a leadership team to integrate all of these agencies together under one common vision and operational structure while keeping the entrepreneurial spirit in each region. We have become a borderless agency with a collaborative, passionate culture, and it has already led us to win global clients that will be announced on a later date.”

 

“Being a part of something that’s going to shape the world of tomorrow is once in a lifetime opportunity, and we’re fortunate to get that in the form of Mirum. At Mirum we would strive to grow together with our clients. Though we're now spread across geographies and cultures, I strongly believe that our diversity is our strength. Keeping the ever-inspiring lines by R.N. Tagore in my mind, ‘Where the mind is without fear and the head is held high’… I'm looking forward to this new journey with my new global family,” said Managing Director Siddhartha Vinchurkar.

 

Mirum companies include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus (Mexico) and X-Prime (France) will also join Mirum.

 

Daiga Atvara will be Chief Design Officer; Matt Webb, Chief Technology Officer; Dave Wallace, Chief Operations Officer; Nick Read, Chief Financial Officer; Sarah Kotlova, Global Head of Agency Services; and John Baker, Chief Marketing Officer. Khabie plans on naming a Chief Creative Officer, Chief Strategy Officer and Global Head of Data & Analytics over the next six months.

 

Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark Goodman, NA; Alex Kavinski, Behavioral Media; and Kevin Weisberg, Digital Retail Marketing.