Jakson Group rolls out new range of solar powered products
With this launch, the Group is planning to capture a sizeable share of the solar energy market.
Through this initiative, the company intends to focus on rural electrification by providing a reliable and affordable range of solar products supported by large after sales service network.
The company has also planned to invest in rural micro grid by conducting feasibility studies in un-electrified remote villages to identify the requirement and business model to provide electricity through solar energy and storage devices.
Jakson will introduce the new range of solar products in a phased manner across the nation.
In the first phase, the company is targeting to reach key markets of Bihar, UP, North East and J&K, which will extend to Telangana, Rajasthan and Tamil Nadu in the second phase.
As part of its marketing drive, the company is planning to add many new dealers and distributors in these areas to increase the footprint. With the launch of the new range of solar powered products, Jakson is targeting to reach a revenue of Rs. 650 crore from the solar business by FY 2017 compared to Rs. 127 crore in FY 2014.
Speaking on the occasion, Sameer Gupta, Managing Director, Jakson Group, said “The sub-urban as well as rural India is still deprived of clean drinking water and availability of power. Jakson has developed solutions to address these problems by developing energy efficient and cost effective Solar Water and Solar Home lighting systems. These are sustainable and clean solutions. We are positive about the potential use of these systems especially in remote and rural areas across India, wherein nearly 320 million people still don’t have access to power. By undertaking this initiative, Jakson is looking forward to make a fruitful contribution towards the cause of the nation. We are having equal focus on Defence segment where solar solutions for various applications is an answer to the ever growing demand in this segment."
Jakson has a state-of-the-art manufacturing facility for solar products in Greater Noida (NCR region) spread over an area of 150,000 sq. mtr.
Currently, the company is manufacturing solar-based generators and water purifiers. The company has invested around Rs. 75 crore to add additional lines to manufacture the new range of solar powered products.
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