Intex launches air-conditioners dedicated to homemakers

Intex Air-Conditioners have incredible features that make them environment friendly with efficient & effective cooling, thereby making them a value for money offering for consumers.

The superior technology of Intex ACs acts as an enabler by appealing to the ‘cost consciousness’ in her and so she is assured that she can go ahead and switch ON the AC even when she is the only one home.

The Air Conditioners boast of E3 Chill proposition - being efficient, effective and economical.

Nidhi Markanday, Director & Business Head, Intex Technologies, said, “Women in any form of relationship have always played the backbone of the family, been a symbol of sacrifice in our society since ages and are generally taken for granted. In all this, she has not only forgotten to take care of herself and avoided her comforts but also been a victim of non-acknowledgment. Intex has always striven to change people’s lives through affordable and quality products and following the huge success of our recent additions in the consumer durables portfolio, we complete our product portfolio by standing for all homemakers in the country, giving them a product offering that will become a symbol of their strength and emancipation.”

Adding further she said, “Within the consumer durables space in India, Air-Conditioners have the least market size of nearly 4 million units with the lowest penetration at around 2%. These figures clearly show the immense untapped potential in India for ACs and Intex being an established brand in Tier 2 & 3 cities will surely be able to penetrate and expand the market of this product in India.”