Indigo Nation Styles the startup superheros at the Unpluggd 2016

As a new age fashion brand, Indigo nation’s association with Unplugged 2016 to style the startup super heroes at their first ever #StartupStudio went in line with its Startup Nation campaign that best reflects the startup ecosystem in India. 

The campaign echoes how today's generation is believing in the ever-evolving, dynamic and fast paced start-up culture and how they are becoming constant agents of change in not just the way they work, but also in the way they dress and present themselves.

The RVCE E-Summit that took place on January 22 and 23 in Bangalore, at the prestigious RV college of Engineering and engaged with the budding entrepreneurs and startups, matched the ideals of Indigo Nation’s Start-up nation campaign.

Commenting on the momentous association, Rachna Aggarwal, CEO, Future Lifestyle Fashion – Brand division said, "If there is one word that connects today's youth & strikes a chord with them then it's "change". Be it  through "Changeism", "Subject to change" or #StartupNation, Indigo Nation’s  has always been closely connected and engaged with its target audience - the ever-evolving, dynamic and fast paced youth."

"We don’t consider fashion as what these startup entrepreneurs  wear; we envisage fashion as their mindset – their attitude and approach in their business and personal lives,” she added.

Association of Indigo Nation with Unpluggd 2016  is a way of expressing our solidarity with these start up super heros who like to live life on their own terms, be-their-own boss and have no fear of failure.  We look forward to more such events to associate in future.”