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IDFC Bank unveils board of directors & management team ahead of launch in October

India Blooms News Service | | Sep 25, 2015, at 12:11 am

#IDFC Bank # board of directors & management team # October launch

Mumbai, Sept 24 (IBNS): IDFC, an Indian integrated infrastructure finance institution, on Thursday unveiled the brand identity and announced the Board of Directors and Management team of its new entity, IDFC Bank.

Speaking on the occasion, Rajiv Lall, Executive Vice Chairman and Managing Director, IDFC Bank said, “A brand isn’t just advertising or a message that we promote. It has to be a philosophy we believe and live every day to ensure our customers experience it in what we say and do. We were keen on a logo that captures the vibrant colours of our nation. Our new logo reflects this diversity and is symbolic of the upcoming colours of change in banking to meet the rapidly changing expectations of consumers.”

IDFC Bank’s identity is the first and most visible indication that it wants to be a bank unlike any other. The palette is bright, warm with violet, yellow, pink and orange that symbolizes transformation, energy, youth and optimism – the qualities of modern India. The colours are translucent to capture the transparency in IDFC Bank’s DNA.

Additionally, the institution also announced a nine-member IDFC Bank board with former Union Home Secretary Anil Baijal as the non-executive chairman and Dr. Rajiv Lall as the Executive Vice Chairman and Managing Director.

Lall, further added, “We are fortunate to have an experienced and diverse team as part of the Board and management. It provides strong reassurance about the quality of strategic and operational guidance available to IDFC Bank."

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