ICICI Bank launches next generation features on iMobile

The first-of-its-kind pioneering features enable the customers to enjoy the convenience of instant tax payment from within the app, book rail tickets, add an extra layer of security to their cheque based transactions with ‘Positive Pay’, apply for a personalised Expressions Debit Card and purchase travel & motor insurance as well as mutual funds. These new features make ‘iMobile’ the most comprehensive mobile banking app by any Indian bank.
           
Rajiv Sabharwal, Executive Director, ICICI Bank said, “At ICICI Bank, we believe in investing in innovative technology much ahead of its time. In line with this philosophy, we have introduced many industry firsts like Internet, mobile, social media banking, contactless cards and a digital bank on mobile among others. Today, over 60% of our transactions are carried out on the new age digital platforms. With India emerging as the second largest market globally for mobile subscribers as well as smartphones, it has been our strategy to offer a world class, industry leading and consistently path breaking mobile banking experience to our valued customers. The ‘all-new-features’ of instant tax payment, rail ticket booking and Positive Pay for safeguarding cheques are a result of extensive research that has evolved into a comprehensive platform addressing every banking need of the customer.”