Hyundai launches integrated marketing campaign
Hyundai’s Modern Premium products continue to add ‘Brilliant Moments’ in the lives of customers with its aspirational and premium value offerings.
The ‘JAI HO’ campaign highlights and celebrates Hyundai as a new age modern premium brand that meets and exceeds the aspirations of Indian customers.
The 360° outreach program will utilize print, TV, radio and digital medium for announcement, engagement and reaffirmation of Hyundai’s success for the ICOTY Hat trick winner products.
Announcing the campaign, Y K Koo MD & CEO, HMIL, said, “The ‘JAI HO’ campaign symbolizes Hyundai’s commitment to Indian customers by offering our Indian Car of the Year products with high standards of quality, durability and reliability. This campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. We are humbled by the overwhelming response and appreciation received from the customers and media.”
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