GreatWhite Global introduces home and building automation system in Kolkata

The agreement, which also covers joint communication activities to spread the renown of the Italian brands Vimar and Elvox on the Indian market, will allow Great White to extend and complete its product range.

Kailash Didwania (President, GreatWhite Global), Mr. Bimalendu Kumar (National Head, Marketing, GreatWhite Global) and Giovanni Gambani (Business Development & Marketing Director, VIMAR) were present on the occasion to unveil the new product range today at a formal press conference in Kolkata.

GreatWhite Global will now offer exclusive products of the Italian electrical brands Vimar and Elvox ranging from Wiring devices with crystal, natural leather or Corian cover plates; elegant gold or titanium finishes, unique glass bevelling techniques, innovative and ecological production processes combined with cutting-edge technological systems for home and building automation, video door entry systems, CCTV and gate automation in Eastern India Market.

“VIMAR, today is undoubtedly one of the key global players in the electrical and electronics market. VImar’s products, systems and solutions synonymous with elegance of style that have been ensuring continual improvement for every lifestyle across the world is now available to India customers through GreatWhite,” commented Kailash Didwania, President, GreatWhite Global.

“As strategic partner, Great White will put its own specialized sales and technical staff and services at the disposal of the Vimar product ranges. The alliance also ensures the BIS certification of Vimar products, in full compliance with Indian standards, to create certified systems in line with the safety standards laid down in the local statutory regulations,” Didwania added.

“We are extremely happy to partner with GreatWhite in India. The strategic partnership aims to combine the quality, design and technological content of the Vimar wiring devices and systems in GreatWhite's more extensive, articulated product catalogue. With its distribution network and the decades of experience of the group and its founder, Jadavji Lalji Anchorwala, Great White is the ideal partner to ensure growth and achieve important business results together on the Indian electrical market,” remarked Mr. Giovanni Gambani, Business Development & Marketing Director, VIMAR.