Godrej appliances launches ChotuKool

ChotuKool is a compact and portable mobile cooler, ideal for road trips, family picnics, outdoor parties, small office spaces, bedrooms among others.

ChotuKool is priced starting at Rs. 5,250 and customers have the option of customizing it by choosing among multiple design and colour-scheme options to reflect their personal style.

Kamal Nandi, Business Head & EVP, Godrej Appliances, said “At Godrej, we strive to stay on the cutting edge of innovation. We believe in innovation in the context of business growth and user aspirations. At Godrej, the constantly evolving consumer behaviour is studied on a continuous basis, which enables us to develop innovative and relevant products to suit the changing needs of consumers. In today's fast paced lifestyle, consumers greatly value convenience. The new age consumer is open to new experiences, new ways of doing things and is open to trying out innovative new products that can cater to their evolving needs and enhance their overall lifestyle. The new ChotuKool has been created keeping in mind such consumers. We have designed it not just as a cooling device but as a relevant lifestyle product"

Sanjay Lonial, Product Group Head- ChotuKool, Godrej Appliances, said “With growing aspirations in today’s connected world, we are involving customers in customizing ChotuKool to express their taste, on the website www.chotukool.com. This uniquely customized solution is then manufactured and shipped from the Godrej factory to the customer's doorstep directly. We believe that involving customers in co-creation brings in a sense of pride in owning such a product.”

Godrej Appliances hasn't stopped innovation at the product level; they are also exploring different distribution channels for the product, in addition to the online and offline retail channels. Customers can buy ChotuKool online on www.chotukool.com and on Flipkart; at Godrej Appliances Exclusive Brand Outlets, Reliance Digital stores and at Interio showrooms and Nature's basket outlets in select cities. Godrej has also partnered with India Post to promote and sell ChotuKool in some states. They have been working communities and NGOs for promoting the product.