Ford Fiesta launched with new look

Redefining expectations from a premium sedan, the stylish new 2014 Fiesta will also boast of the award-winning SYNC with Ford AppLink – a smarter, hands-free in-car technology to keep drivers safely connected while on the road.

The 2014 Ford Fiesta will be available in three trims – Ambiente, Trend and Titanium, all powered by the  proven 1.5 L Duratorq diesel engine which is tuned to deliver razor-sharp performance, addictive drivability and outstanding fuel efficiency of 25.01 Km/L.

Offering exceptional value to customers, the 2014 Fiesta’s entry-level trim Ambiente Diesel will be available at Rs. 769,000, followed by Trend Diesel at Rs. 855,720 and top-of-the-line Titanium Diesel at Rs. 929,449.

‘‘The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best,’’ said Nigel Harris, President, Ford India.

“2014 Fiesta, with its best-in-class driving dynamics, design and in-car technology, is a complete package that delivers much more than the expectations of customers in this segment. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts,” he said.

Ford’s globally renowned in-car technology - SYNC, that was first introduced in India with the EcoSport, has been upgraded to SYNC with Ford AppLink in the new 2014 Fiesta.

This segment-first technology offers unparalleled voice control over smartphone applications to owners, thereby ensuring a safer way to access content, entertainment and information on-the-go. The premium sedan will also offer Emergency Assistance (EA) via SYNC.