Cisco selected by Videocon d2h to enable 4K broadcast in India
This is the global launch of Cisco’s 4K Encoder and a redefinition of TV viewing. The 4K Encoder brings best-in-class quality for real-time media delivery applications such as live sports and 24-hour programming.
The strategic announcement comes during the biggest sporting event in the country – the Cricket World Cup 2015.
4K resolution offers a whopping 8.3 million pixels to display a virtually flawless picture even when viewed up close, delivering vivid colors and picture details of the highest quality.
Powered by an array of Cisco AnyRes Live UHD Encoders, Videocon d2h will deliver an unsurpassed television viewing experience to cricket enthusiasts in the country during the much-anticipated Cricket World Cup.
This comprehensive, reliable platform can be scaled up to stream multiple formats to any device, including iPhone, iPad, feature phones, and smartphones, as well as delivering pristine Ultra HD video to televisions.
The launch of 4K encoders on the Videocon d2h platform marks the first ever deployment of Cisco AnyRes Live UHD Encoder in the world and will be followed shortly by two more customer deployments in Asia Pacific. Powered by state-of-the-art Cisco UCS servers, these encoders promise a faster time-to-market and provide the strongest technical foundation to the 4K infrastructure.
Saurabh Dhoot, Director, Videocon Group, said, “Videocon d2h is bringing path breaking technology into the Indian homes through this wholesome experience of 4K Ultra HD using its 4K Ultra HD set top box and 4K Ultra HD Multi Genre Channel. We are the first in the country to provide this experience. The launch of 4K Ultra HD with Cisco reinforces our commitment to this market. The futuristic user experience will be eons ahead compared to anywhere else in the world. Keeping pace with the global market trends, we will continue to redefine the television viewing experience of our customers in India.”
Anil Khera, CEO, Videocon d2h, said, “The whole journey of developing the 4K Ultra HD environment has been very fulfilling as this 4K Ultra HD Multi Genre channel completes the consumers’ 4K experience. Now the consumers can optimally utilise their existing 4K LED TV and get the full value out of it. We continue to be committed to providing the best service to our customers. Customer delight remains our prime objective. This overall 4K Ultra HD experience using the Cisco platform on Videocon d2h will greatly enhance the brand image of Videocon.”
Sue Taylor, Vice President Sales, Asia Pacific, Cisco Service Provider Video Software Solutions: “It is our top priority to provide our customers with the best technology experiences. Therefore, we are excited to be partnering with Videocon d2h and to be among the early entrants in the 4K space in Asia Pacific. We will continue to bring many more innovative solutions and services as part of our commitment to provide a leading edge to our customers across the globe and in India.”
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