CEAT launches its latest manifesto-Our Grip, Your Stories

The campaign is developed with a vision todrive leadership for CEAT in SUV tyres market and is going to be promoted heavily in TV and digital media. The campaign aims to establish the superior grip and control of CEAT tyres in demanding off-road terrain, thus makingCEAT as a preferred choice for SUV tyres.

The target audience is the young and premium SUV owner who likes to explore all kind of demanding terrains on their SUVs. Thecampaignbrings this alive throughthe eyes of a young child who accompanies his father on one such journey and interestingly adds his imagination to take his story of day out with his dad to an out of the world experience. The campaignbrings alive the strong grip and control of CEAT tyres that makes it a preferred choice of SUV tyres in all kind of terrains, thereby manifesting CEAT’s safety motto in several ways.

Commenting on the TVC,  Nitish Bajaj, VP, Marketing, CEAT Limited said, “Our Grip,Your Stories” is targeting the young and bold breed of Premium SUV owners who seek the thrill of exploring demandingon and off road terrains.The campaign showcases the superior grip and control offered by CEAT SUV tyres that makes it the preferred choice for consumers seeking safe and smart driving experience offered by CEAT range of tyres.”

According to AnoopChitnis, National Head, Ogilvy, “In tone and imagery, we are all set to take brand CEAT to a higher pedestal, with a lot of premium and classy appeal. Safety and grip hasalways been strongly associated withCEAT tyres; and the task this time has been to up the scale.”