April 10, 2026 01:49 pm (IST)
Follow us:
Airtel launches Happy Hours for pre-paid customers
New Delhi, July 14 (IBNS): Bharti Airtel on Thursday announced the launch of 'Happy Hours' for its prepaid customers.
Happy Hours allows Airtel pre-paid customers to get 50% data back for all in-app content downloads scheduled between 3.00 am and 5.00 am.
Any App developer can integrate with Airtel Happy Hours in four simple steps and give their users the option to automatically schedule downloads between 3.00 am and 5.00 am so their users get 50% data back on downloads. Developers do not have to pay Airtel for using this feature for their apps. A full API integration kit is available to developers on sign-up at www.airtel.in/happyhours.
The product was also showcased to developers at the Great Indian Developers Summit (GIDS) earlier this year and received positive feedback claims the company. YouTube and FastFilmz have integrated the product on their Apps and more partners are expected to follow.
Happy Hours feature can be accessed by customers by following a few steps. For example, on YouTube, an Airtel pre-paid customer needs to choose the Smart Offline option on his/her favourite videos and select ‘Save overnight with Airtel Happy Hours’ to automatically save the video between 3.00 am and 5.00 am with 50% data back.
App developers benefit from Happy Hours through more in-app scheduled content downloads, while app users benefit as they can schedule their non-urgent and heavy downloads like videos, photo albums, music albums etc. without having to stay up and making 50% savings on data.
Ajai Puri, Director, Operations (India & South Asia), Bharti Airtel, said: “Happy Hours is yet another innovation from Airtel and a win-win proposition for both customers and developers. While customers get the benefit of convenience & value, developers can look forward to higher in-app content uptake. We invite all app developers to leverage this innovative product.”
“In addition, we hope that this will have a positive impact on the overall network experience during the day/peak-hours as Happy Hours can help shift some of the non-urgent data traffic to non-peak hours and help reduce congestion,” he added.
Happy Hours is available to all Airtel pre-paid customers by default and does not require an opt-in. The data back will be credited to customers after 6.00 am every day. Data consumed on all regular prepaid data packs, except discounted night products such as double data packs, will be eligible for the 50% data back. In case a customer does not have a data pack, a discounted volume based charge of 0.4 Paisa/10Kb will apply during Happy Hours.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
South Asia remains fastest-growing region; India continues as growth engine: World Bank
Thu, Apr 09 2026
AI impact: Dell cuts 11,000 jobs in strategic workforce trim
Thu, Apr 09 2026
TCS gains ahead of Q4 earnings; street eyes growth signals
Thu, Apr 09 2026
Meesho shares soar 14% — stock now 55% above IPO price!
Thu, Apr 09 2026
Sensex falls 800 points, Nifty slips as oil surges on US-Iran ceasefire uncertainty
Thu, Apr 09 2026
IndiGo shares soar 11%: What’s behind the rally?
Wed, Apr 08 2026
Realty, auto stocks rally after US-Iran ceasefire deal
Wed, Apr 08 2026
‘Prudent to wait and watch’: RBI keeps repo rate unchanged at 5.25% amid global volatility
Wed, Apr 08 2026
Who is Hilary Maxson? Oracle appoints new CFO amid recent layoffs
Tue, Apr 07 2026