Aircel takes innovative steps to redefine data consumption; offers multiple industry first data products
In a trendsetting move, that would benefit mobile data users, Aircel has partnered with leading e-commerce website Snapdeal, mobile insurance provider Ingram and with NexGTV, a mobile TV destination, to provide relevant content for the customers.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Our newest innovations are in line with the evolving data and mobile internet scenario in the country. While India’s smartphone base has seen an increase of 55% in 2015, at Aircel we witnessed a 75% increase in our 3G user base. This suggests how more and more people are coming online. Having said that, there remains to be a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G. Therefore, our idea is simple- if someone wants to be online, it’s best to be online with Aircel. Our industry first offers are intended to redefine the way mobile internet is consumed in India and we are confident that through these new offers we will continue our data success story in India and remain a brand that offers innovative data products and services. ”
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