December 08, 2025 08:20 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Race against time! Indian Navy sends four more warships to Cyclone Ditwah-hit Sri Lanka | $2 billion mega deal! HD Hyundai to build shipyard in Tamil Nadu — a game changer for India | After 8 years of legal drama, Malayalam actor Dileep acquitted in 2017 rape case — what really happened? | Centre imposes temporary fare caps as ticket prices defy gravity amid IndiGo meltdown | 'Action is coming': Aviation Minister blames IndiGo for countrywide air travel chaos | In front of Putin, PM Modi makes bold statement on Russia-Ukraine war: ‘India is not neutral, we side with peace!’ | Rupee weakens following RBI repo rate cut | RBI slashes repo rate by 25 basis points — big relief coming for borrowers! | 'Mamata fooled Muslims': Humayun Kabir explodes after TMC suspends him over 'Babri Masjid-style mosque' demand; announces new party | Mosque in the middle of Kolkata airport? Centre confirms flight risks, BJP fires at Mamata

Adar Poonawalla to spearhead clean Pune initiative

| | Jan 07, 2016, at 07:55 pm
New Delhi, Jan 7 (IBNS) Adar Poonawalla, CEO, Serum Institute of India, today unveiled a major public movement towards a clean and green Pune.

The Adar Poonawalla Clean City Movement (APCCM) is a green initiative with a sole purpose to make Indian cities more livable through efficient and green waste management.

This is first-of-its-kind Public Private Partnership towards scientific waste management in association with the Pune Municipal Corporation and NobleExchange Environment Solutions.

This initiative was inaugurated today at the Serum Institute Head Office by Devendra Fadnavis, Chief Minister of Maharashtra in the presence of Kunal Kumar, Commissioner – Pune Municipal Corporation and other dignitaries.

At current estimates, over 1700 tonnes of waste is generated in the city of Pune of which 52-55% is wet waste in nature. When such wet food waste is segregated and removed separately at source, the rest of the inorganic waste like plastic, metal, paper, rags, etc. also can be scientifically processed and effectively recycled. This will ensure minimisation of land fill and free up urban land for more productive purposes.

Laying out his vision, Adar Poonawalla said: ‘Everyone feels sad when they see garbage and waste lying on our streets and want to do something about it; however, the solutions to these basic problems have been complex. Through this movement we have tried to develop a self sustained model. Under this initiative, we aim to cover cleaning of 300 km of roads running across municipal limits of the city in a phased manner.”

He further added, “Our aim is to make Pune one of the cleanest cities in India. We want to encourage citizens to drive this movement through active participation and appeal to them to segregate the waste at source into dry and wet waste and dispose only using waste bins.”

With an investment of Rs.100 Crore as CSR funding from Serum Institute of India and Adar Poonawalla, this movement will cover the city's network of roads in phases over the next three years. With a fleet of specially designed trucks and thousands of litter bins, this wet waste will be responsibly removed and processed in a state-of-the-art processing plant by Noble Exchange Environment Solutions - the technology & operations partner in this movement. 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Videos
RBI announces repo rate cut Jun 06, 2025, at 10:51 am
FM Nirmala Sitharaman presents Budget 2025 Feb 01, 2025, at 03:45 pm
Nirmala Sitharaman on Budget 2024 Jul 23, 2024, at 09:30 pm