Smriti Irani
'Why should a conversation on menstrual hygiene be taboo': Smriti Irani shares her 25-year-old ad
New Delhi/IBNS: Women and Child Development Minister Smriti Irani Thursday shared her "first ever" advertisement for a big company that highlights the importance of menstrual hygiene and breaking the taboo around it.
In the clip of a TV commercial shared by Irani, she can be seen discussing "those five days" -a reference made to the menstrual cycle of a woman.
She further goes on to highlight how it is common with every woman. "Periods are god's way of telling us that you are older and wiser," she says in the black-and-white commercial.
"When your past 'whispers' ....25 years ago, my first ad ever for a big company . However, the subject was not a fancy one. Infact such was the product that many were averse to the assignment since a sanitary pad advertisement ensured the death of a glamour based career for the model involved.
"Eager to start my stint in front of the camera I said yes ! After all why should a conversation re menstrual hygiene be taboo. Since then there has been ' no looking back ' #throwbackthursday," the Union Minister wrote in the caption.
"p.s- yes I was thin ..ye yaad dilaane ki zaroorat nahi (Yes I was thin, please don't remind me of the same)", she added.
Since being shared, the post has amassed over a lakh views and 11,000 likes.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
