Objective news vital for information dissemination: Jaitley

While the news domain currently was event based, competitive and anchor driven, there still existed space for news based on facts and correct information.

The audience for information was extremely keen to have a comprehensive view of issues and events. At the same time the credibility of presenting objective news depended on the ability to update information consistently.

Jaitley stated this while delivering his address at the launch of the DD News Mobile Application and other e-initiatives of the I&B Ministry here today.

Elaborating further, Jaitley said that the launch of the application by DD News was an important milestone for Prasar Bharati as it catered to the information needs of the pan-Indian audience.

It also provided DD News a platform to instantly communicate the objective news on a 24x7 basis and added a new dimension to its profile in addressing the vast needs of the Indian audience.

The App also addressed the changing profile of viewers who today sought information through the app mode. Regarding the e-version of India-2015 and Bharat-2015, Jaitley said the availability of these publications on e-mode would enable the digital medium audience to utilize the wealth of information on India at large.

By placing itself on the digital mode, Publications Division was in tune with the contemporary changes taking place in the publications industry. It was imperative to constantly and consistently improve the ongoing efforts to go digital.

On the e-book of the I&B Ministry, Jaitley said that the e-book of the Ministry of I&B captured the achievements and initiatives undertaken in the last one year. The focus of the e-book was to present the content in a multi-media, reader friendly format with pictures and embedded videos.

In its efforts to make the channel available far and wide especially on new ICT platforms, DD News has launched the new mobile app to make live TV, news feed and top videos available on smart phones. The DD News Mobile App has a user friendly interface and is available even in poor network conditions. Both Android and i-Phone versions of the app are available.

The e-version of the India/ Bharat-2015, reference annual was aimed at providing better reading experience to public. These e-books are easily downloadable and supported by major Operating systems like I-OS, Android, Windows etc.

The e-India / e-Bharat has a variety of reader-friendly features like search ability, hyperlinks, easy referencing, assured back up and retrieval.