HDFC Bank launches new campaign

Spanning print, radio, digital, outdoor media, automated teller machines (ATMs) and bank branches – the campaign will reinforce the Bank’s position as India’s premier digital bank.

 

The three-month long campaign delves into HDFC Bank’s products and offerings, from banking service, to loans, investments,  one click payments and one click shopping, which are all digitally accessible to customers using mobile phones and the internet in order to save time, paperwork and needless hassles such as visiting bank branches. 

 

The theme of the campaign is that digital banking is enabling customer convenience as never before.

 

From conducting simple banking operations using a mobile phone  to 10 second personal loan disbursal offers through Netbanking and wearable banking applications using the Apple iWatch, HDFC Bank has been consistently launching services that use the latest technologies to benefit its customers.

 

“All our processes have been digitized. This is in keeping with our #GoDigital campaign. Banks that do not use the latest technology to ease the way customers can access its products and services will soon be obsolete,” said Aditya Puri, managing director, HDFC Bank Limited.

 

"In June this year for example, HDFC Bank launched PayZapp, a payment solution that revolutionized the way payments and purchases are done on the go today using mobile devices. After downloading this application, customers can pay with just one click for all their spends – from from mobile phone top-ups to instant money transfers, to bill payments to groceries to movie tickets and even big-ticket purchases such as foreign holidays. PayZapp also contains SmartBuy, a virtual mega marketplace that has every type of product, from those that fulfill daily requirements to those that meet aspirational needs, just the way a mall has," a company statement said. 

 

 “The concept of digital is now embedded into the DNA of HDFC Bank. It started a year ago on the banks of the Varanasi with the launch of our ‘Bank aapki mutthi mein’ initiative, which placed the power of banking in the hands of the customer. This is the largest ever brand campaign undertaken by the bank and emphasises our philosophy of transforming into a digital bank,” said Parag Rao, Sr. Executive Vice President and Business Head, cards, merchant acquiring services and marketing, HDFC Bank.