First-ever Philip Kotler Presidential award presented to PM Narendra Modi

The Award focuses on the triple bottom-line of People, Profit and Planet. It will be offered annually to the leader of a Nation.

The Award Citation says: “Shri Narendra Modi is selected for his outstanding leadership for the nation. His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country.”

The Citation adds: “Under his leadership, India is now identified as the Centre for Innovation and Value Added Manufacturing (Make in India), as well as a global hub for professional services such as Information Technology, Accounting and Finance.”

The Citation also mentions: “His visionary leadership has also resulted in the Digital Revolution (Digital India), including the Unique Identification Number, Aadhaar, for social benefits and financial inclusion. It is enabling entrepreneurship, ease of doing business, and creating a 21st century infrastructure for India.”

The Citation mentions initiatives such as Make in India, Startup India, Digital India, and Swachh Bharat, “which have positioned India as one of the most lucrative manufacturing and business destinations in the world.”

Prof. Philip Kotler is a world renowned Professor of Marketing at Northwestern University, Kellogg School of Management. Owing to his ill-health, he deputed Dr. Jagdish Sheth of EMORY University, Georgia, USA, to confer the award.

Image: PIB India Twitter page