Amul pays heartwarming tribute to young chess icon R. Praggnanandhaa's mother Nagalakshmi

At 18 years old, he achieved a remarkable feat by becoming the second Indian, following Viswanathan Anand, to reach the finals where he proved a tough adversary to the World Number 1, Magnus Carlsen, exhibiting his exceptional chess prowess.

While he may not have secured the title of the youngest Chess World Cup champion, his extraordinary skills have garnered widespread attention in the chess community.

In the midst of all the cheers and celebrations, the limelight came on Praggnanandhaa’s mother Nagalakshmi, too, whose emotional reactions were captured in widely shared photographs on the internet.

One image depicts Nagalakshmi smiling and admiring her son during an interview, while another portrays her overcome with tears of happiness.

Nagalakshmi's unwavering support for Praggnanandhaa has earned her admiration from people for being a strong pillar behind his success.

Amul, known for its creative topical advertisements, paid a special tribute to R. Praggnanandhaa and his mother for his remarkable achievements.

The topical featured a graphic depiction of the grand chess master R. Praggnanandhaa sitting at a chess table, enjoying some bread and butter.

His mother stood beside him in the image. With a clever wordplay, the poster read, "Grand Maa Ster!" at the top and "BonaFIDE Taste!" at the bottom. Amul's caption highlighted the silent yet significant role of R. Praggnanandhaa's mother in contributing to his success in chess.

The Instagrammers also joined in Amul's wordplay for their topicals. One of them commented: "The Master is now satisFIDE with your thoughtful & unique content (just thevway, from day one).” While some called Amul's Tropical "awesome illustration", a user felt it was "too punny."