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A full page Yogi Adityanath ad showcasing development features Kolkata's Maa flyover Yogi Ad Fiasco

A full page Yogi Adityanath ad showcasing development features Kolkata's Maa flyover

IBNS | @indiablooms | 12 Sep 2021, 12:14 pm

A full page ad of the development and industrialisation in Uttar Pradesh under firebrand Chief Minister Yogi Adityanath on Sunday featured an image of Maa Flyover in Kolkata, the capital of West Bengal run by his arch political foe Mamata Banerjee. The Indian Express, which published the ad, owned up later that it was their marketing and advertorial team's mistake. 

The power jacket ad in The Sunday Indian Express is followed by two more pages of advertorial contents.

It has come as a major embarrassment  for the UP CM as it features a flyover- read the 9.2 km long Maa Flyover-  which has a signature Kolkata yellow cab and the bridge painted in favourite blue and white colours of the Bengal CM. 

The skyscrapers in the ad also resemble the hotel buildings on the EM Bypass. Maa Flyover, named by Mamata Banerjee after her party's Maa Mati Manush slogan, is the fourth longest flyover in India.

The ad is likely to trigger a fusillade of trolls and memes directed at the BJP and Yogi by the trollers and their arch political rivals like Trinamool Congress, which rules West Bengal and aims to spread dominance in other states, and other opposition parties ahead of elections in Uttar Pradesh. 

UPDATE:

Meanwhile, The Indian Express has owned up it is a mistake on their part. It tweeted that the mistake was by their marketing department.

 

 

 

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