Tata Motors joins hands with CSC scheme to widen its rural India reach
Kolkata/UNI: Tata Motors, a major commercial vehicle manufacturer, announced the signing of Memorandum of Understanding (MoU) with Common Service Centre scheme (CSC) e-Governance Services India Limited, in a collaborative effort to bring Tata Motors commercial vehicles to the South Asian nation's rural customers.
CSC’s nationwide network and digital services will further strengthen Tata Motors’ reach in rural geographies, including remote areas of the country while proliferating impetus to the development of rural India, and improving the last-mile transportation.
Through this initiative, Tata Motors and CSC aim to elevate accessibility in remote regions and help realise the centre's 'Aatmanirbhar Bharat' vision.
Speaking on the occasion, Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors said, "With the onset of the digital age, this partnership with CSC would play a large role in enabling those living in villages with the power of choice, in opting for a business proposition through our range of commercial vehicles."
The CSC Village Level Entrepreneur (VLE) network would be instrumental in taking the proposition to the villages in India, he added
"It will further fortify Tata Motors’ widest network of sales and service touchpoints and contribute towards the overall development of the rural economy.
"Tata Motors’ widest range of commercial vehicles, with their efficient drivetrains and rugged build quality, are engineered to provide safe and comfortable transportation in the tough terrain of the Indian countryside.
"We are confident that this initiative will help in ‘Connecting Aspirations’ of those living in Indian villages,” Kaul said.
Elaborating on the partnership, Managing Director, CSC SPV, Dr Dinesh Tyagi said, “Mobility is a significant factor in rural areas, especially when it comes to commercial activities."
He noted that there is an untapped demand for light commercial vehicles by small scale industries, farmers and small businesses and this partnership with Tata Motors will help the company reach out to this segment.
"With an uptake in the economic activity in rural areas and the growth impetus provided by the Government's Aatmanirbhar Bharat campaign, commercial vehicles will continue to be in demand for transportation of material and goods," he said.
CSC is also working in the area of FPOs and this partnership will help serve them in providing commercial vehicles, he added.